See How Easily You Can Design Summer Retail Displays

The temperature outside is rising. The flowers are in full bloom and that means one thing. It’s summertime. While your customers are getting outdoors and enjoying the season, it’s your goal to bring them indoors to buy your products. There are a few keys to success for building summer retail displays.
Find inspiration in these three tips:

Bring Outdoors, Indoors

Summertime is about getting outside and enjoying the weather. Bring these themes indoors with your custom merchandising displays.

Consider bringing legitimate pieces from outside into your summer retail displays. If you have a merchandise display featuring beach equipment, accent it with seashells or sand.

Incorporate graphics of summer-esque landscapes, such as the beach, a park or sunshine, to appeal to customers’ senses.

Big and bold colors are great for summertime. Display graphics can have vibrant reds and blues. And then pair natural textures – like rope, linen or cotton – to complement these colors.

Look to the Wedding Circuit

The summertime is also wedding season. Find inspiration for your summer retail displays by looking toward the wedding industry and seeing what’s trending. If rustic themes are in for the season, consider incorporating these elements into your retail display.

These trends can also guide you into what products to highlight in your display. For instance, burlap is a significant material for rustic weddings. You could use weave burlap into your displays. Or put a focus on burlap products for the display.

Weddings are also a great place to look for color palettes. Summer colors are often bold and warm, but weddings can give you an accurate look at what specific colors are trending for the season.

Looking to the wedding circuit for new inspiration will tap into trending ideas, but some themes are staples of summertime. For instance, people associate the summer with beach, nautical and having fun in the sun.

For grocery stores and convenience stores, staple items – like sunscreen, sunglasses, beach towels, etc. – are great for last minute grabs. These are items that people need this time of year so capitalize on that with some eye-catching retail displays. These would work well as POP displays, countertop displays at the register or as endcap displays around the store.

People are outside more in the summer, such as landscaping, camping, using their outdoor pools and more. For the home and garden market, feature these types of products for successful store displays.
Want to partner with a retail display company? Contact us today!