Quick Ways to Brand In-Store Ads

Visibility is a huge factor to getting the sale inside a store. In-store advertisements can achieve a lot of your business goals. People seeing what you have to offer is the start of the sale. Whether you need to introduce new products, promote sales items, provide more information or much more, you can use advertisements to attract customers.
Let your in-store ads stand out against the rest. Find ways to make your branding more personable.
Here are some best practices for branding your in-store ads:

Color Schemes

Target is red. Lowe’s is blue. Home Depot is orange. Having a specific color scheme can go a long way for your in-store branding. Consumers associate colors with brands all the time. Keeping a similar theme for your product ads will help distinguish you against your competition.
When choosing a color scheme for your brand, you want to extend it past just your in-store ads. Individual colors can resonate differently in people’s minds, so take that into consideration when choosing your brand color. Red is often associated with passion or vigor. Orange means energy and liveliness. Blue is a trusted, knowledge-based color. Learn more about colors here.

Product Logos

While many businesses understand the power and purpose of a company logo, have you thought about creating logos for specific product lines? If you sell home improvement tools, you may have a line of saws and hand tools. You may have separate names for these because they serve various purposes. Brand names can have their own logos. You may have some longtime customers who identify with a certain line rather than your overall company brand. Don’t miss out on opportunities for brand recognition; get product logos on your in-store ads.

Popular Trends

Every year, there are popular events or holidays that you can brand your advertisements with. Ready for spring cleaning? Father’s Day? Back to School? Christmas? These are all times of years that are easily incorporated in your in-store branding.
Think about relating sales around these times of year. And then place related text right into your in-store ads.
Want to craft your next perfect in-store ads or retail displays? Contact us today!