Solve Store Layout Problems With Custom Displays

Changing seasons, new inventory and special sales can all wreak havoc on your perfectly set-up retail floor. Undoubtedly, the way products are displayed affects shopper behavior and a cluttered isle layout may prevent sales. Don’t let store layout issues give you a head – or worse – cause you to lose customers. Create the optimal experience for your shoppers by using retail displays to your advantage.

Be deliberate about where you put your merchandise

When consumers enter a store, they tend to turn to the right. Good store layouts will position merchandise with this in mind. Also, avoid putting key merchandise too close to the doors. Because your customers are often shifting gears when they enter your store, they may miss the first displays they see.

Look for ways to de-clutter, or get rid of, your counters

Store counters tend to separate your sales staff and the customers, putting up a quite literal wall between your shoppers and any help they might desire. Instead, ask your sales staff to periodically move around the store floor. If this isn’t an option, try to keep the counters as open and uncluttered as possible.

When promoting sales or seasonal material, create an entrance

Pulling customers in to a sale happens before they even enter your store. Is your storefront makes no mention of the seasonal or sale material you have inside, your customers are likely to pass you by. Ensure there are at least a few products are visible to people who pass by the shop’s windows.
A less-than-ideal store layout can influence consumer behavior in subtle but powerful ways. Optimize your layout and guide customers through your store with custom retail displays from the experts at EB Display. To learn more request a quote or give us a call at 1-800-321-9869.